The Importance of Anchor Text in Back-links

Facebook
Twitter
LinkedIn

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

More Knowledge
SEO Gap Analysis: How to Discover Gaps in Your Search Engine Footprint
An SEO gap analysis is a valuable tool for any business looking to improve its search engine footprint. To get the most out of your analysis,…
Your Guide to Kicking Ass in a Post-Keyword-Planner World
It’s that time of year again. When SEOs fight the collective urge to storm Larry Page’s house with pitchforks. Except this time, it’s not a Google…
The Ultimate Guide to Google Penguin 4.0
It’s now been over a month since Google’s Penguin 4.0 rolled out. Time for the dust to settle and the impact to become clear. Here’s everything you need…
Speak with an expert

At CSP we carefully vet each project and only engage with those we are confident will be successful and deliver a strong ROI. We’re a low-turnover business and we take the outcome of every SEO project very seriously.

Get in touch today for an analysis by an SEO expert. No dog and pony show or big sales pitches, we will explore the project with you and if there’s a good fit, we’ll work hard to earn your business.