The Reverse Guest Post: 5 Valuable SEO Benefits

Facebook
Twitter
LinkedIn

5 SEO Benefits of the Reverse Guest Post

One method, I feel is underutilized in blogging is what I refer to as the Reverse Guest Post. This involves interviewing and profiling a specific person, not within your company, for your blog.

It sounds very simple, but it has 5 major business benefits you may not be considering:

1. It is an extremely effective mechanism to build relationships

There are few better mechanisms for building relationships than offering a business or person free media coverage, and the reverse guest post is exactly that!  I have found the simple act of emailing someone with an inquiry about profiling them on a particular topic, and then the subsequent article that is produced can be a great start to long and fruitful relationships. (I even know some savvy people who use this as a mechanism to get in the door for later business development, sponsorships and/or advertising. Quite clever, no?)

2. Others do your marketing for you

What do people love second to getting free media coverage? Sharing that media coverage.

And what does this mean to you as the person who is writing about these people? Instead of only having access to your network for sharing a new article through social media or email, now the person you profiled will likely use their social network to share and spread the post as well.

Profile two or three people or companies for a single piece? That is two or three more potential networks in which your article may be shared.  The reverse guest post can garner outside support from influential people!

3. It is a fantastic and somewhat easy source of link building

The unfortunate truth about link building? The only way it works is when you do it well, and the right way is often long, tedious and unsuccessful. However, if you do a great piece on a person or business they will very likely place a link to the article on the press / media page of their site. (And it never hurts to nicely ask for them to do so, either.)

4. It provides your readers different perspectives

Regardless of how brilliant a blogger, writer or company is their writing can become boring and even worse – predictable. People read what you write because they like your perspective – assuming, of course, that perspective stays fresh and interesting. The Reverse Guest Post allows you to provide readers a new perspective within a format and topic which you ultimately control.

5. It is less work for you (Hurrah!)

Letting someone else provide all of the thinking for a blog post is far easier than coming up with a topic, deciding what you want to say, writing it (well), editing it, providing imagery and other support for the piece, marketing it yourself, etc. etc. etc.

Blogging is a powerful tool that is too frequently under or poorly utilized. Those who find creative ways to bring it to life not only stand to gain in search engine rankings, but in building brand awareness and engagement and customer acquisition and retention.

Here are some other resources on reverse guest posting that may be helpful.

http://www.cucumbernebula.com/blog/how-to-build-your-presence-with-reverse-guest-posting/

http://www.webnavigatorgal.com/reverese-guest-post-2013-seo-tip/

More Knowledge
SEO Gap Analysis: How to Discover Gaps in Your Search Engine Footprint
An SEO gap analysis is a valuable tool for any business looking to improve its search engine footprint. To get the most out of your analysis,…
Your Guide to Kicking Ass in a Post-Keyword-Planner World
It’s that time of year again. When SEOs fight the collective urge to storm Larry Page’s house with pitchforks. Except this time, it’s not a Google…
The Ultimate Guide to Google Penguin 4.0
It’s now been over a month since Google’s Penguin 4.0 rolled out. Time for the dust to settle and the impact to become clear. Here’s everything you need…
Speak with an expert

At CSP we carefully vet each project and only engage with those we are confident will be successful and deliver a strong ROI. We’re a low-turnover business and we take the outcome of every SEO project very seriously.

Get in touch today for an analysis by an SEO expert. No dog and pony show or big sales pitches, we will explore the project with you and if there’s a good fit, we’ll work hard to earn your business.