Search Engine Optimization (SEO) and Pay-Per-Click (PPC) are often seen as competing strategies. You either invest in one or in the other. But if you invest in both, you can...
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The Ultimate Guide to Google Penguin 4.0 It’s now been over a month since Google’s Penguin 4.0 rolled out. Time for the dust to settle and the impact to become...
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital...
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links...
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side,...
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate...
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has...
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