A comprehensive technical audit was conducted at the beginning of the campaign to identify high-priority issues. Solutions and technical consulting were provided to the web development team. Follow up testing was performed monthly and additional solutions were provided as needed.
The content strategy began with optimization of existing “platform” pages that were key conversion drivers, followed by an expansion of new transactional pages and then finally moving into top-of-funnel blog posts to reach additional audiences. Detailed content blueprints were provided to provide specific directions for the content team to follow.
A competitive backlink analysis was conducted to identify key link metrics and trends, providing the foundation for a targeted link-building strategy. Links were built each month to support new and existing content in key business areas. Toxic link analysis was also performed to protect Fireblocks from negative SEO attacks.