A comprehensive technical audit was performed and detailed reporting to fix critical errors was provided. The site architecture and overall ecommerce structure was evaluated to identify ways to improve and better represent products to both search-engines and users.
A detailed SEO content strategy was created to optimize all existing pages on the site, then the strategy shifted to expanding content to target new audiences and increase overall online footprint. Highly detailed Content Blueprints were provided for each page for extremely effective content creation.
The link-building strategy first began with an in-depth competitive analysis to identify key trends and metrics within the market. From there a consistent flow of highly-targeted and high-quality links were built each month to strategically lift page performance in line with campaign objectives.