The initial technical strategy was focused on optimizing ecommerce information architecture, including transforming product filters into high performing landing pages, optimizing URL structure, and addressing high priority errors. Continued testing was provided each month along with ongoing solutions and consulting.
A prioritized content plan was created alongside detailed content blueprints to improve audience targeting and page quality, with a key focus on revenue-driving product pages. Subsequent initiatives included expanding brand exposure to new customers through top-of-funnel blog content, increasing organic footprint and company reach.
An initial analysis was performed to gain a deep understanding of the overall link-profile as well as competitive landscape. Based on historic trends, competitive data, and business and SEO objectives, a detailed strategy was created and executed upon, consistently delivering new relevant and trustworthy links each month.