The SEO content strategy centered around customer experience originating from search-engines. CSP needed to address under-performing pages, internal cross-competing pages, and complete a keyword gap analysis. There were also regular ad-hoc content optimization projects requiring SEO analysis and strategy.
Ongoing SEO consulting was provided throughout the engagement on a wide variety of areas, from technical, to content, to intent analysis and dedicated SEO training sessions. Charter was supported across various projects to leverage SEO in achieving key objectives and meeting challenges across the organization.