B2B Tech SEO Case Study

Grid Dynamics

Grid Dynamics is a leading provider of technology consulting, agile co-creation, scalable engineering, and data science services for Fortune 500 corporations undergoing digital transformation. Headquartered in Silicon Valley with over 1,200 technologists located in engineering delivery centers throughout the US, Central and Eastern Europe, Grid Dynamics is known for architecting and delivering some of the largest digital transformation programs in the retail, technology and financial sectors to help its clients win market share, shorten time to market and reduce of digital operations on a massive scale.

Challenge & Goal

In Q3 of 2020, Grid Dynamics began to expand their website and recognized the importance of SEO in reaching their target market and gaining widespread exposure online. They had some experience with SEO but had not seen the successful outcomes they were looking for. After carefully evaluating their options GD chose Colorado SEO Pros to create a targeted SEO strategy to help them achieve key business goals and support an ongoing website expansion project. The objectives were to ensure solutions pages were optimized to drive increased visibility, traffic, and web leads across key areas of the business, in order to validate SEO as a revenue driving marketing channel.

Strategy & Tactics

The campaign began with a detailed review of business goals and priorities, followed by a deep SEO analysis to uncover the full scope of SEO opportunities, challenges, and strategic considerations.

Grid Dynamics needed to cover optimization across the entire suite of current and new solutions pages in a compressed time frame, which presented a unique challenge. Ultimately, an SEO strategy was delivered that fit the schedule and delivered across the full scope of SEO services to improve search-engine accessibility, establish subject matter relevance and authority, and grow Grid Dynamics’ online footprint multiple times over.

Ongoing technical audits were performed to identify key issues negatively affecting search-engine accessibility. Reports and consulting were provided to the web development team, along with follow up testing and recommendations to continually address new issues as they arose.

A targeted on-page SEO strategy was created with a key focus on revenue-driving solutions pages. Individual Content Blueprints were provided to the writing team, then content was assessed and approved as each page was completed. All remaining optimizations were then integrated as pages were published live.

A multi-faceted link-building strategy was executed to elevate GD’s trust and authority in search-engines pushing up key rankings and traffic. Toxic links were removed, high-quality backlinks were built, and a PR link-building program was incorporated to gain high-profile natural back-links that competitors couldn’t replicate.

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Summary & Results

Grid Dynamics delivers an impressive suite of enterprise digital transformation solutions to leading fortune 500 corporations, helping market leaders solve complex technology challenges. When Grid Dynamics needed an SEO partner to provide a bespoke solution to meet the needs of their growing organization they chose Colorado SEO Pros.

Grid Dynamics received benefit from not only a custom SEO plan to meet their specific business requirements, but a true marketing partner that executed alongside them to hit deadlines and deliver big results. GD has experienced a huge lift in brand visibility, received big traffic gains to high-value transactional pages, and realized meaningful revenue growth providing a massive ROI from SEO.

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