Ongoing technical audits were performed to identify key issues negatively affecting search-engine accessibility. Reports and consulting were provided to the web development team, along with follow up testing and recommendations to continually address new issues as they arose.
A targeted on-page SEO strategy was created with a key focus on revenue-driving solutions pages. Individual Content Blueprints were provided to the writing team, then content was assessed and approved as each page was completed. All remaining optimizations were then integrated as pages were published live.
A multi-faceted link-building strategy was executed to elevate GD’s trust and authority in search-engines pushing up key rankings and traffic. Toxic links were removed, high-quality backlinks were built, and a PR link-building program was incorporated to gain high-profile natural back-links that competitors couldn’t replicate.