Seasonal demand and changing consumer behaviors are two major challenges facing the travel industry. By investing resources into a long-term marketing strategy, you can establish an online presence that will help mitigate the impact of seasonal demand and external pressures.
At CSP, we take a business-centric approach to understand the intricacies of your travel business so that we can tailor a strategy that works for you. We’ve been working with travel clients for 5+ years and have an understanding of what needs to be in place to see consistently good results and positive ROI.
Here are some of the more common challenges:
High competition and seasonality can be stiff barriers to break in destination marketing, but with the right SEO strategy you can build a strong online presence and start gaining relevant traffic that converts
An SEO strategy is only as good as what you can execute. Plans are essential to the progress of any project, but they must be targeted, achievable, and focused on what can make the most impact with the resources available. At CSP, we discuss in depth the resources and limitations of your business to develop a strategy that works for you and your team.
The tourism and travel industry in particular has a very ambivalent audience that takes ample time to make decisions on their purchase. When planning a big vacation, people normally take months or even a year to decide on accommodations or activities. This is where Travel SEO can help your business create a more encompassing site that attracts users on all stages of the buyer journey. Combine that with improved page speed, user experience, and authoritative backlinks, and you’ve got a site ready to educate and convert. It sounds simple, because it is–the real key is having the expertise to find opportunities and resources to implement the strategy.
As an SEO team, our focus is to provide you with a strategy that will increase your online visibility, boost relevant traffic, and ultimately secure more bookings.
Our team will work with you to:
We don’t have a “one size fits all” strategy, instead we take the time to evaluate and identify opportunities that are achievable and make sense for your business. In the travel industry, SEO is crucial for attracting potential customers to your site who are looking for information on accommodations, activities, areas to stay, etc. By optimizing your content for what keywords they use in search, you can increase your visibility on relevant SERPs, grow organic traffic, and drive conversions.
Creating a SEO foundation for travel websites is instrumental in mitigating the effects of seasonal demand and changing consumer behaviors. Establishing your travel business as an authority in the space, shows potential customers you’re trustworthy, credible, and worth the investment. In times of economic crisis, people spend less, but that doesn’t mean everyone stops traveling–you want to make sure that when they search for accommodations or activities, you’re the brand they see in the SERP.
SEO may seem daunting, but our seasoned team is here to help. We’ll keep you in the loop with the latest algorithm updates, SEO trends, and best practices so you and your team can make informed decisions on your online marketing efforts.
At CSP we carefully vet each project and only engage with those we are confident will be successful and deliver a strong ROI. We’re a low-turnover business and we take the outcome of every SEO project very seriously.
Get in touch today for an analysis by an SEO expert. No dog and pony show or big sales pitches, we will explore the project with you and if there’s a good fit, we’ll work hard to earn your business.
