Managing the content for a website that has many locations can be quite challenging. At CSP we specialize in multi location SEO for restaurants, franchises, real estate agents, large practice doctors & attorney offices, and really any organization that works with the same basic service offering but from different locations. Below are some challenges that a managed multi location SEO program can face:
With the right approach, the benefits of an expansive and strategic multi location SEO program far outweigh the challenges that exist.
When developing an SEO strategy for a multi location or franchise organization, there are several considerations we keep in mind. An SEO strategy is only as good as what you can get implemented. A lot of SEO companies have a “proven process” and if you do exactly what they say you will achieve high rankings. At CSP we take a more holistic approach to what is best for the organization, whether it be a service organization with multiple locations or a franchise of restaurants. We focus on what can actually be implemented instead of telling you that we need to do it because a tool told us that it has to be done.
We take into consideration a multitude of factors because it’s our job to help your website achieve the goals set forth by the organization. If that can’t actually make it to fruition then both time & money could be wasted. We take a very strategic & multi faceted approach to our SEO strategy for multi location/franchise businesses. When putting together a successful SEO strategy for multi location businesses here are a few considerations.
Multi-location SEO describes traffic that comes in from local intent within markets where the brand has a presence but may not be their main or only location.
In short, multi-location SEO combines all of the brand’s local SEO efforts to further increase its visibility of the overarching brand in search engines. For businesses with multiple locations, SEO is crucial for driving foot traffic.
For an SEO, managing a multi-location campaign means creating location-relevant landing pages and monitoring keyword rankings with GeoTracking – rank tracking by a specific location or a zip code.
Each location needs its own campaign that focuses on its specific geo-location separate from the company’s larger SEO strategy.
Before we discuss the best ways to manage a multi-location SEO campaign, let’s briefly run through some of the most required elements of such a campaign.
At CSP we carefully vet each project and only engage with those we are confident will be successful and deliver a strong ROI. We’re a low-turnover business and we take the outcome of every SEO project very seriously.
Get in touch today for an analysis by an SEO expert. No dog and pony show or big sales pitches, we will explore the project with you and if there’s a good fit, we’ll work hard to earn your business.