Small and medium – sized businesses(SMBs) face several challenges when it comes to search engine optimization(SEO).There is only so much money and time in this world and it is never balanced.We have found of the years working with SMB’s on SEO that we never have the same amount of time or money.So what it really comes down to is “build vs buy”. Most SMB’s have smaller marketing budgets then the larger companies which can make it difficult to compete.Below are some challenges that we see come up more often than not:
There are a lot of digital marketing that work for SMB’s, and all of them have their pros & cons. Paid Search is good because you can turn on and off leads, programmatic is beneficial for mass coverage, and organic social can be helpful because they can reach an audience that may not know the brand. The one thing that all of these have in common is they are designed for short term results.
When it comes to SEO for SMB’s there are more benefits than challenges. Below is a list of benefits that an SMB can likely expect with a strategic SEO program:
When developing an SEO strategy for small to medium sized businesses, there are several considerations we keep in mind. A SEO strategy is only as good as what you can get implemented. A lot of SEO companies have a “proven process” for SMB’s and if you do exactly what they say you will achieve high rankings. At CSP we take a more holistic approach to what is best for your SMB and look for what can actually be done to have an impact, not just provide recommendations because a tool said it has to be done.
We take into consideration a bunch of business & SEO factors because it’s our job to help your website achieve the goals set forth by the organization and if that can’t actually make it to fruition then both time & money could be wasted, we take a very strategic approach about our SEO strategy for SMB’s.
SEO (Search Engine Optimization) for SMBs (Small and Medium-sized Businesses) refers to the process of optimizing a website’s content and structure to improve its visibility in search engine results pages (SERPs). The goal of SEO for SMBs is to attract more organic traffic to the website, increase brand awareness, and generate leads or sales.
SEO involves a variety of techniques, including keyword research, on-page optimization (such as optimizing page titles, headings, and meta descriptions), off-page optimization (such as link building and social media marketing), and technical optimization (such as improving site speed, mobile responsiveness, and site structure).
For SMBs, SEO can be a cost-effective way to improve their online presence, attract more targeted traffic to their website, and increase their visibility and credibility in their industry. By optimizing their website for search engines, SMBs can compete with larger companies in their industry and attract customers who are actively searching for products or services like theirs.
At CSP we carefully vet each project and only engage with those we are confident will be successful and deliver a strong ROI. We’re a low-turnover business and we take the outcome of every SEO project very seriously.
Get in touch today for an analysis by an SEO expert. No dog and pony show or big sales pitches, we will explore the project with you and if there’s a good fit, we’ll work hard to earn your business.