The primary focus on this campaign during the first phase was to ensure crawl errors were minimal and search-engine accessibility and page indexing remained healthy in order to focus resources on optimized content and backlinks. Ongoing technical testing and analysis was performed each month.
The on-page SEO strategy first focused on optimizing capability and industry pages to solidify subject-matter relevance and increase conversion and revenue opportunities. Next informational content was created and optimized to maximize reach and top of funnel opportunities, and feed users into transactional pages.
The link-building campaign began with a competitive analysis to identify industry trends and set a framework for link-targeting, then was followed by aligning target keywords and pages. A key focus was placed on improving trust, deep links, and non-branded keywords, as well as increasing overall link numbers and site authority.